I love what I do.
For 20+ years I have been lucky enough to contribute to the success of brands like Emirates Airlines, Four Seasons, Royal Caribbean, UnReal Candy, RadioShack, Stop and Shop and The Hartford to name just a few. Specializing in fully integrated thinking and Creative Direction.
I started my career at the then #2 agency in Boston- Ingalls, Quinn & Johnson. I learned the ropes of the business for 7 years at IQ&J before moving on to Arnold Worldwide where I worked on almost every type of client over the next 13 years from McDonalds to Fidelity. There I led creative accounts, won a bunch of awards, and even created the agency's first Super Bowl ad. Next I hung my many hats at ISM, a Travel and Leisure boutique shop as Creative Director where I was able to be much more hands-on with digital and social work. I also found myself really enjoying the privilege of mentoring up-and-coming stars while continuing the craft of creating great work.
For the past several years I have been freelancing and consulting both at agencies and direct-for-client. The most rewarding part of my most recent work is having a much more direct relationship with my clients which allows me to come up with new ways to communicate without all the overhead and extra steps that has driven up costs and muddied the waters.
On the side, I’m not only a mom of a child who has graduated High School at age 16 and wife of a CIO-by-day and Music-producer-by-night but the author of a children’s book that has been called the ‘Make Way For Ducklings” of Martha’s Vineyard.
It can’t get any better than that... or can it?
RESUME
Freelance Creative Director 2012 – Present
Fully integrated Creative Direction. Experience with Branding and Retail campaigns on National and International Accounts. Specializing in Team Leadership, Integrated thinking across all platforms- TV, outdoor, print, interactive and social and everything in between.
Agencies: Precision Effect, BoatHouse, Full Content, Element Productions, RedTree Productions, Partners and Simons, Breakaway, Crunch, Small Army, Brand Content, A&G, Compass Marketing, Elevator Group. Plus: Several direct to client projects.
Accounts: Unreal, Safety First, XtraTuf, Reebok, Keurig, Fresh City, Sage, Epizime to name just a few.
Highlights: Lead Creative Director for the Unreal account, launching a brand-new Candy Company with no paid media garnering national press and viral status. Countless pitches for multiple agencies with many wins. Also, when Brand Content’s entire senior staff was on location for more than a month, I got to step in as CD to help them out with their biggest client, Keurig.
Creative Director: ISM 2010 – 2012
Fully integrated campaigns for global travel brands. Web Design. Social. Interactive. Print. DM. Online Video. Online Banners. TV. New Business. Magazine publication for AmEx Travel..
Accounts: Emirates Airlines, Four Seasons, AmEx Travel, Discovery, Fodor’s, The Berkshires
Highlights: Managed Creative Department of 10+, served on the Board of Directors and maintained hands-on creative development across client base and new business pitches.
Freelance Creative Director 2008 – 2010
Freelance creative direction for agencies and direct-for-client.
Clients: Celebrity Cruises, Oasis, ISM, Discovery, Emirates Airlines, Winston Flowers
Highlights: Stepped in on Celebrity Cruises when they were between agencies and helped pull together a pool of talent for interim work promoting their new ship the “Solstice of the Seas.” Helped win ISM the Discovery Channel’s new retreat resort account. Created Name and Cover Design for Jay Williams’ (ECD Publicis Worldwide) Novel “Soul for Sale.” Indie Book Finalist for Best Cover Design 2010. Created Branding campaign for Girls, Guns and Glory which included everything from CD cover to on-line banners to merchandise to press kits of upside-down Valentine boxes targeting DJs and Record labels. The album was nominated for “Album of the Year” at the BMA’s and reached #8 on the National Americana Music Association charts thanks in part to stand-out promotion getting the notice of Music Industry Executives across the country.
ACD/Art Director Arnold Worldwide 1995 – 2008
Fully integrated thinking across all mediums for all kinds of clients. 13 years of creating multiple campaigns for the likes of RadioShack, Carnival, The Hartford, Hood Milk, McDonalds,
Ocean Spray, Fleet Bank, Fidelity, Royal Caribbean and Stop and Shop.
Highlights: Cross-platform (TV, print, Outdoor, Online, and Social) campaigns for diverse clients- regional, national and international. Strong Client Relationships. Strong working relationships with all departments, especially the Studio, Media and Account Service.
Art Director Ingalls Advertising 1989 – 1995
Worked my way up from the studio to Assistant, Junior and then finally Senior Art Director.
Clients: CVS, Ocean Spray, the Boston Globe, Service Merchandise, and T.J.Maxx.
Education
Chamberlayne/Mt. Ida College
Massachusetts College of Art (course work)
Richmond American International University in London (semester abroad)